Different audiences may be more or less influenced by different ways of delivering your beneficiaries' narratives.
Consider who your pages are targeting and what style of narrative is most likely to move them towards your goals.
Real-life proof of the importance and impact of what you do makes a huge difference; these narratives can be deployed throughout your site, and/or have their own separate page(s). You can quote from them and link to them on any page.
• Appeal to the logical, rational part of the brain• Step-by-step explanation of the situation, the problem and the solution• Suited for decision-makers and professionals who want to see real examples showing the value of what you do
• Appeal to the emotional part of the brain• Engaging 'hero' story, told from the individual's viewpoint. Beneficiary tells story of how life changed• Aimed at inspiring potential individual supporters (donors, fundraisers, volunteers) and beneficiaries
Tell the most inspiring stories of your beneficiaries to inspire visitors to your site. You can use quotes/summaries elsewhere on your site and/or link to individual case study pages.