Young people Sector overviews Marketing & Public Relations (PR) Marketing and Public Relations (PR) Businesses of any kind need to tell the world about their products, communicate with their customers and manage their reputation. Marketing is all about promoting a product or service and letting the right audience know about them. Public Relations (PR) is about manging how others see your product or company by managing how you are talked about, for example in newspapers or online. Many companies have their own marketing and PR teams, but there are also specialised agencies that companies might employ to do this work for them. Top facts £33,456 – The average salary for a graduate trainee working in marketing in finance. £40,663 – The average salary of a PR professional working in the corporate sector. £12.9bn – The total value of the UK PR and communications industry. Find out about the banking sector.