City of London Corporation youth employment report - the City's Business
21 Mar 16

The Brokerage Citylink was involved in a new report launched today by the City of London highlighting ways that City firms can support young Londoners into employment.

The City's Business offers practical advice on how business can engage with young people and see the benefits to their organisation, how to find new talent and diversify their workforce.

The new report is a means to supporting firms to develop their talent strategy, learn about what other organisations are doing or share it with colleagues across HR or CSR teams - as well as leadership - to increase support for young Londoners.

Bridget Gardiner, executive director of the Brokerage, was invited to participate in the development of the report alongside other senior representatives from City businesses, Livery companies, voluntary and community organisations working with young people, London local authorities and the City of London Corporation.

The Brokerage's work with Cheapside based actuarial firm Barnett Waddingham, is featured as a case study under the heading "Small and local is beautiful". The report aims to raise awareness that highly targeted and high impact interventions by smaller organisations by working in partnership with established service providers are just as valuable in terms of tackling inequality and opportunity, as programmes delivered by their much larger peers.

Last year, Barnett Waddingham was looking to develop a more diverse approach to recruitment to support its CSR aims, while also promoting careers in actuarial services. With almost two decades of experience forging links with schools and colleges across London, we were a natural partner.

Barnett Waddingham began by hosting aspiration-raising workshops to groups of students in its Cheapside offices delivered by the Brokerage. Numerous staff volunteered to participate, meeting and talking to the students during the half-day sessions.

After volunteering at a schools workshop, a partner from the firm said of the experience, “It was great to be able to share my experience with such an enthusiastic group. I think they learnt a lot about team work and the workplace.”

The report focuses on five key steps identified for City institutions to follow which will help them tackle youth unemployment in London:

(1) Walk the talk. City institutions can act as good role models, making sure that their own support for unemployed young people is the best that it can be.

(2) Target support where it is needed. Organisations seeking to become involved should focus on specific groups, like those young people with low qualifications, disabilities, young parents, or those with little or no work experience.

(3) Collaboration. Partner with an organisation that has specific experience or expertise of working with young people to make sure that both the young person and the business itself receive the greatest possible benefit.

(4) Small and local is beautiful. Smaller institutions can and do make highly targeted, high impact interventions and a number of larger organisations also take an effective “small and local” approach.

(5) Monitor and evaluate. It is important that organisations are clear about what they are hoping to achieve from their support for young people: what would be a good outcome and how will it be measured?

For more information visit the City of London Corporation's economic development website:

Volunteer hours

3,585 hours of volunteering were provided by our corporate partners in 2016

BAME backgrounds

91% of candidates joining us last year were from BAME backgrounds

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